The power of strategic advertising and marketing in tech startups can not be overemphasized. Take, as an example, the amazing trip of Slack, a distinguished work environment interaction unicorn that improved its advertising narrative to get into the business software market.Throughout its very early days, Slack encountered significant challenges in… Read More
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey describes the… Read More
In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also other facts about modern-day B2B marketing. We review exactly how the acquiring journey is currently completely fragmented and also the way that neighborhood structure can help marketing professionals retake control of … Read More
In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, as well as various other facts about modern-day B2B marketing. We review how the acquiring trip is now entirely fragmented and also the way that community structure can assist marketing experts take back control of the discovery and… Read More
In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also other realities about modern-day B2B marketing. We discuss how the acquiring journey is currently totally fragmented as well as the manner in which area building can assist marketers take back control of the exploration… Read More